Facebook and Google Ads are awesome for reaching defined audiences, but they just tell you impressions and CTRs (Click Through Rates).
What you see & what you get
Impressions and CTRs
DO you know?
Where in the campaign flow you converted or lost a customer?
What the efficiency and impact of your social ad spend is?
How to re-engage a lost customer with personalised offers?
How to build a SRM relationship with your customer?